For Advertising and Culture my group was tasked with creating an ad campaign which connected a prolific national product with a marginalized or ignored demographic. For our project we decided to create ad campaign for lego which specifically focused on appealing to young girls. I served as the group's creative director.
For our second campaign for Advertising and Culture my group was tasked with creating a campaign for the Philadelphia based clothing company Croun Lidz. We centered our campaign around skating subculture, as trends related to skating are quickly absorbed into mainstream popular culture (ex. Thrasher).
I've recently begun a campaign for the local Eugene Asian-fusion restaurant Kun Fusion. The project is still in it's early stages and so far I've only produced a creative brief.
